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Job Posting: Director, Marketing and Communications, VON

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Director, Marketing and Communications

Organization Overview

VON is Canada’s largest, national, not-for-profit, charitable home and community care organization. We are a national health organization and registered charity offering a wide range of community health care solutions that meet the needs of Canadians from coast to coast. VON is committed to continuous quality improvement and is accredited by Accreditation Canada.

Job Summary

Reporting to the Vice President, Marketing and Communications, the Director will drive a portfolio that includes brand and marketing communications, internal communications and change management communications, issues management and government and stakeholder relations.  The Director serves as a key advisor, providing support and guidance to the Vice President, Marketing and Communications, in the development and implementation of VON Marketing and Communications plans. The Director preserves, protects and promotes the VON brand and reputation.

As the ideal candidate, you have experience in all facets of communications and marketing communications and work very well with others.  You are looking for an opportunity to help build a national marketing and communications function, leveraging local teams and resources to create a positive, consistent image and reputation.


  • Participates in framing and implementing brand repositioning and marketing plans to promote VON services and to promote VON to donors
  • Participates in framing and implementing plans with government, stakeholders and broader public in support of VON public policy positions
  • Leads the development of an internal communications plan for staff and volunteers that includes the enhancement or establishment of key tools including intranet
  • Provides advice and leadership on critical change issues within VON, including the roll-out of new technologies
  • Provides leadership, advice and consultation to VON sites on local/regional communications and marketing activities
  • Identifies threats and potential issues that could affect VON’s reputation and implements and oversees a process to protect the organization’s brand and reputation
  • Develops and fosters positive relationships with media, and creates and maintains a network of contacts with media focusing on health and home health
  • Leads the development of critical communications and marketing tools including VON’s public web site and social media presence, corporate and marketing collateral, speeches, key messages etc.
  • Writes and produces materials in support of all key areas of responsibility


  • Degree in communications, marketing, journalism or related field
  • Minimum of 10 years of corporate communications and/or marketing experience in a multi-site unionized environment or an equivalent combination of education, training and experience
  • Demonstrated experience in the health sector, with knowledge and understanding of government priorities and of stakeholders and their interests
  • Strong capacity to manage risk, crisis and issues that have an impact on VON’s reputation
  • Deep experience managing change, preferably related to technology implementation
  • Experience planning and writing communications and marketing materials for external audiences, including news releases, backgrounders, fact sheets, annual reports, speeches, ad copy, event scripts, web copy, newsletters
  • Experience developing and implementing advertising plans in online and offline channels
  • Significant web and social media literacy; familiarity with using metrics to drive decisions
  • Experience working with Boards of Directors and volunteers
  • Excellent written and verbal communication skills, with clear, concise writing style appropriate to audience and communication vehicle
  • Strong project management skills with experience planning, managing and overseeing major projects, including establishing metrics, tracking results and analyzing and reporting against key performance indicators
  • Sound budgeting practices and people management skills
  • Bilingualism an asset
Response Deadline September 5, 2014
City Ottawa, Ontario CANADA

Upcoming Events

Digital Strategy Conference and Workshops – Sept 30-Oct 2, 2014

Digital Strategy Conference and Workshops offers a unique learning experience for senior managers, directors and their digital teams.

Learn the essentials of digital strategy and help your organization succeed when planning, implementing and managing digital initiatives.

Get 3-Days of Education, Knowledge Sharing and Networking:

On Sept 30 and Oct 1st you’ll participate in a series of conference sessions featuring case studies, panel discussions and best practices delivered by industry experts:

  • Understanding and Defining Digital Maturity
  • Social Strategy – From Social Media to Social Business
  • Content Strategy – Content, Technology and Experience
  • Data Strategy – Data and Digital Analytics
  • Channels, Marketing and Media – Sales, Transactions and Distribution

On Oct 2nd, you get to choose! Dive deeper with your education by registering for a full-day workshop and choose between:

·         dStrategy Digital Maturity Workshop: Establishing Your Road Map to Digital Maturity

Meet up with over 20 top speakers and knowledge experts from local, national and global brands: Blackberry, AT&T, LCBO, CBC, FGL Sports, CanadaHelps.org and many more.

CPRS members get up to $100 off

Use the CPRS discount code, and then register your team:

The 3rd and subsequent members of your team receive 50% off the:

  • 3-Day All Access Pass
  • 2-Day Conference Pass
  • 1-Day Conference + 1-Day Workshop Combination Pass

Pricing and Registration:

See pricing and registration details!


Carleton University, River Building
Campus Avenue, Ottawa, ON

Registration deadline:

Early Bird August 15, 2014

Regular deadline Sept 30, 2014

Twitter handle / hashtags:



Event Contact:

For pricing and registration information email Registration Support or call

1 (800) 973-3788 ext. 1

For sponsor and media inquiries contact:

Andrea Hadley, Conference Director, 1 (800) 973-3788 ext. 2

Job Posting: Bilingual Communications Officer, Medical Council of Canada

Bilingual Communications Officer

Duties and responsibilities for this position will include:

  • Developing and implementing communications plans and strategies to increase awareness of corporate activities among staff, stakeholders and candidates
  • Identifying content, theme and scope for corporate publications
  • Writing and editing content, and adapting content for different mediums
  • Developing and maintaining style guides and promoting consistency and quality across communication products
  • Managing relationships with vendors for the production of publications, videos and other communications products
  • Leading cross-functional teams to develop corporate publications and internal communications strategies
  • Surveying stakeholder groups and using the input in the design and development of strategies and products
  • Developing and implementing internal communications strategies and products within the organization
  • Performing other duties as required

The ideal candidate will possess the following skills and attributes:

  • Post-secondary diploma or degree in Communications, Public Relations, Journalism, Marketing or other related discipline, or equivalent work experience
  • Strong verbal and written communications skills in English and French are mandatory, as is the ability to to translate simple texts from one language to the other.
  • Strong journalistic writing style and editing abilities
  • 2-5 years of experience working in a Communications environment
  • Proficiency with MS Office Suite
  • Experience developing and implementing communications strategies
  • Experience with graphic design software an asset (Adobe creative cloud)
  • Ability to work as part of a diverse team and to lead teams in various projects and activities
  • Ability to manage multiple tasks, meet deadlines and work well under pressure
  • Accuracy, attention to detail and strong organizational skills are essential

The Medical Council of Canada provides employees with a challenging work environment, encouraging professional growth, innovative thinking, and collaboration. Work-life balance is a critical component of the company culture and involvement in the community is encouraged.

Employees at the Medical Council of Canada enjoy a competitive, comprehensive compensation and benefits plan including:

  • Competitive salaries
  • Extensive health-care benefits
  • Dental benefits
  • Employee Pension Plan
  • Group life insurance
  • Wellness Program
  • Employee Assistance Program
  • An active education and training program

If you are interested in beginning a rewarding and fulfilling career, please submit a cover letter with your résumé, articulating how your education, training and work experience meet, and are relevant to, the requirements of the position.

Selected applicants will be required to complete a written composition exercise confirming a high level of bilingualism as well as a journalistic writing style.

Please apply through the Careers page on our website at www.mcc.ca by August 10, 2014.

Please note that only those invited for language testing and interviews will be contacted.

The Medical Council of Canada was established in 1912 under the Canada Medical Act. It was subsequently incorporated without share capital under the Canada Corporations Act as the Medical Council of Canada – Le Conseil médical du Canada (MCC). MCC is a registered charity under subsection 149(1) (f) of the Income Tax Act.

MCC’s original purpose was to establish and promote a qualification in medicine, known as the Licentiate of the Medical Council of Canada – le Licencié du Conseil médical du Canada, such that holders thereof are acceptable to provincial licensing authorities for the issuance of a licence to practise medicine. MCC maintains a national registry of physicians and their qualifications throughout their professional careers. MCC also initiates and promotes research and development in the evaluation of medical knowledge and competence of undergraduate and graduate medical students and practitioners of medicine and other health sciences.

Offre d’Emploi: Agent responsable des communications, Le Conseil médical du Canada


Les tâches et les responsabilités du titulaire de ce poste comprendront notamment :

  • Élaborer et mettre en œuvre des plans et des stratégies de communication pour faire connaître les activités du Conseil au personnel, aux partenaires et aux candidats.
  • Déterminer le contenu, le thème et la portée des publications du Conseil.
  • Rédiger et modifier le contenu, et l’adapter pour les différents médias d’information.
  • Élaborer et tenir à jour des guides de rédaction, et favoriser l’uniformité et la qualité des produits de communications.
  • Gérer les relations avec les fournisseurs relativement à la production de publications, de vidéos et d’autres produits de communications.
  • Diriger des équipes interfonctionnelles pour élaborer des publications du Conseil et des stratégies de communications internes.
  • Effectuer des sondages auprès des groupes de partenaires et utiliser les commentaires pour la conception et l’élaboration de stratégies et de produits.
  • Élaborer et mettre en oeuvre des stratégies et des produits de communications internes au sein de l’organisation.
  • Exécuter d’autres tâches, au besoin.

Le candidat idéal possédera les compétences et les caractéristiques personnelles suivantes :

  • Diplôme d’études postsecondaires ou grade en communications, relations publiques, journalisme, marketing ou autre domaine connexe, ou expérience de travail équivalente.
  • Excellentes habiletés de communication à l’oral comme à l’écrit en anglais et en français obligatoires, tout comme la capacité de traduire des textes simples d’une langue à l’autre.
  • Excellentes compétences en rédaction et adaptation journalistique.
  • Deux à cinq années d’expérience de travail dans le domaine des communications.
  • Bonne maîtrise de MS Office Suite.
  • Expérience de l’élaboration et de la mise en œuvre de stratégies de communications.
  • Expérience d’utilisation d’un logiciel de conception graphique, un atout (Adobe Creative Cloud).
  • Capacité à travailler seul et au sein d’une équipe.
  • Capacité à gérer plusieurs tâches, à respecter les délais et à bien travailler sous pression.
  • L’exactitude, le souci du détail et d’excellentes compétences en organisation sont essentiels.

Le Conseil médical du Canada offre aux employés un environnement de travail stimulant, qui favorise le perfectionnement professionnel et qui appuie l’innovation et la collaboration. L’équilibre entre la vie professionnelle et la vie familiale est une composante essentielle de la culture du Conseil médical du Canada, et la participation au sein de la communauté est encouragée.

Les employés du Conseil médical du Canada bénéficient d’un régime de rémunération et d’avantages sociaux concurrentiel et complet, qui comprend notamment :

Salaires compétitifs

Soins de santé complets

Soins dentaires

Régime de pension

Assurance-vie collective

Incitatifs au mieux-être

Programme d’aide aux employés

Programme actif d’éducation et de formation

Si vous souhaitez entreprendre une carrière valorisante et enrichissante, veuillez nous faire parvenir votre résumé accompagné d’une lettre de présentation exprimant les raisons pour lesquelles votre éducation, votre formation et votre expérience professionnelle satisfont aux exigences du poste.

Les candidats sélectionnés seront tenus de compléter un exercice de composition écrite afin de déterminer s’ils possèdent un niveau élevé de bilinguisme ainsi que de style d’écriture journalistique.

Veuillez présenter votre candidature par le truchement de la page Carrières sur notre site Web, www.mcc.ca, au plus tard le 10 août 2014.

Veuillez noter que seuls les candidats retenus pour un examen de langue et une entrevue seront informés.

Le Conseil médical du Canada a été fondé en 1912 en vertu de la Loi médicale du Canada. Il a ensuite été constitué en corporation sans capital-actions en vertu de la Loi sur les corporations canadiennes sous le nom Medical Council of Canada – le Conseil médical du Canada (CMC). Le Conseil est un organisme de bienfaisance enregistré aux termes de l’alinéa 149(1) de la Loi de l’impôt sur le revenu.

L’objet initial du Conseil était d’établir et de promouvoir un titre de compétences en médecine, celui de Licencié du Medical Council of Canada – Conseil médical du Canada, titre attestant que son détenteur est admissible à l’octroi d’une licence ouvrant droit d’exercice de la médecine par les conseils médicaux des provinces. Le CMC tient à jour un registre national des médecins et de leurs qualifications tout au long de leur carrière. De plus, le CMC instaure et fait la promotion de la recherche et du développement dans l’évaluation des connaissances et compétences médicales des étudiants de premier cycle et des cycles supérieurs en médecine ainsi que des médecins praticiens et des praticiens des autres sciences de la santé.

Your input requested!

As was mentioned at our Annual General Meeting in June, the CPRS Ottawa-Gatineau Board of Directors is meeting to begin planning for next year. As part of our planning process, we’d like to share some of our initial thoughts with you to get your feedback on our approach. Our session takes place this Sunday, July 20th at Algonquin College. Please join us in room C-134 any time between 4:00 and 4:30; our feedback session will run from 4:30 to 5:30. In preparation for the meeting, you are welcome to review the broad objectives we laid out in our AGM presentation, which is posted on our Facebook page.

Job Posting: Director, Communications, The Perley and Rideau Veterans’ Health Centre

The Perley and Rideau Veterans’ Health Centre, a not-for-profit Seniors Village with 450 Long Term Care beds and 139 Supportive Living apartments, seeks an experienced Public Relations professional for the full-time role of

Director, Communications

Reporting to the CEO, the Director, Communications manages the internal and external communications of the Perley and Rideau Veterans’ Health Centre and the Perley and Rideau Veterans’ Health Centre Foundation. The Director collaborates with staff and board members to establish and execute a communications and media relations strategy in support of the Perley Rideau’s growing Seniors Village.

The Director collaborates with the Foundation Executive Director and the Health Centre CEO to achieve priority joint communications strategy objectives. The position supports the Stakeholder and Community Relations Committee of the Perley Rideau Health Centre Board and the Communications Committee of the Perley Rideau Foundation Board in fulfilling their mandates.

In addition to media relations, a key component of the role is developing internal communications infrastructure to facilitate change and enhance staff and client experiences.

Qualified candidates have a relevant university degree or community college diploma and at least five (5) years of experience in management, communications and public relations. The successful candidate will possess superior writing and presentation skills, media relations savvy, desktop graphic design and editing knowledge, and understand social media. Bilingualism would be considered an asset.

If the opportunity to influence the Health Centre’s future, and the design and implementation of communications strategy for a public, not for profit organization serving seniors appeals to you, we invite you to apply. The Perley Rideau strategic vision, the joint Health Centre and Foundation communication strategy and the Director of Communications job description are available to applicants through jobs@prvhc.com.

Please send a cover letter, resume, and salary expectations by Wednesday, August 20, 2014 to:

c/o Kim Soucie, Human Resources

The Perley and Rideau Veterans’ Health Centre

1750 Russell Road, Ottawa, Ontario K1G 5Z6

FAX: 613-526-7190

E-mail: jobs@prvhc.com

We thank all candidates for applying; however, only those candidates selected for an interview will be contacted.

Offre d’Emploi: Gestionnaire des relations avec les médias, l’Autorité canadienne pour les enregistrements Internet (ACEI)

Qui nous sommes :

Au Canada, l’Autorité canadienne pour les enregistrements Internet (ACEI) est un organisme de premier plan évoluant au cœur d’Internet. Elle façonne l’infrastructure d’Internet au pays, recourt à des technologies de pointe et repousse les limites du possible. L’ACEI gère le registre des noms de domaine .CA au Canada, élabore et met en œuvre des politiques à l’appui des internautes canadiens et joue le rôle d’interlocuteur influent dans les discussions sur les enjeux nationaux et internationaux en matière de gouvernance d’Internet.

Alors que plus de deux millions de noms de domaine .CA ont été enregistrés et que ce nombre augmente toujours, l’ACEI a connu une croissance considérable au cours des quelques dernières années. Ainsi, l’organisme est aujourd’hui à la recherche d’une personne responsable de la gestion des relations avec les médias qui appuiera la valorisation du profil de l’ACEI et de sa marque.

Le personnel accomplit ses activités à un rythme rapide, mais sans excès; il se voit confier des projets d’avant-garde et profite de possibilités de formation et de perfectionnement professionnel à la fine pointe, le tout, dans un milieu stable et sûr. Chaque jour, le dynamisme, la concentration et le sens de l’humour animent notre équipe chevronnée de gestionnaires et de spécialistes du marketing et des communications.

Qui vous êtes :

Les nouvelles façons de communiquer de l’information à propos des technologies et des tendances avant-gardistes vous passionnent. Vous savez vous organiser, mais vous savez aussi travailler en équipe. Vous êtes dynamique, flexible, et les défis vous interpellent. L’idée de renforcer les cybervaleurs canadiennes qui inspirent confiance vous dynamise.

Vos tâches :

Vous élaborerez et appliquerez des stratégies efficaces de relations avec les médias, ce qui comprendra la préparation d’articles, de trousses pour les médias, de communiqués de presse et d’autre contenu concernant à la fois les activités visant l’organisme et celles ciblant les produits. Vous collaborerez avec vos collègues pour assurer l’exécution parfaite et coordonnée des activités inhérentes aux plans de communication qui portent sur l’organisme, ses produits et ses initiatives en matière de leadership éclairé tout en établissant de solides relations avec les médias et les autres intervenants internes pour guider la couverture de l’actualité des TI ainsi qu’aux échelles locale et nationale.

Vos acquis :

  • Cinq à dix années d’expérience au minimum dans un poste du domaine du journalisme ou de celui des communications ainsi qu’une collaboration à la fois avec les médias traditionnels et les médias sociaux.
  • Diplôme d’études collégiales ou universitaires en journalisme, en communications, en relations publiques ou en toute autre discipline connexe.
  • Relations établies avec des journalistes canadiens (particulièrement avec ceux qui œuvrent pour les médias grand public et les publications sur les TI).
  • Talent avéré pour les communications claires et persuasives, tant à l’oral qu’à l’écrit.
  • Capacité à résumer l’information provenant de plusieurs sources en une communication claire et persuasive.
  • Expérience dans la planification et la mise en œuvre de communications stratégiques.
  • Expérience dans le domaine du Web ou de la haute technologie (constitue un atout).
  • Maîtrise de l’anglais essentielle, mais de préférence maîtrise de l’anglais et du français.

L’ACEI offre à ses employés un milieu de travail dynamique et stimulant au rythme rapide au sein d’un organisme en pleine croissance où évoluent des équipes talentueuses. L’ACEI offre un salaire concurrentiel, des avantages sociaux généreux et ses bureaux sont situés en plein cœur du centre-ville d’Ottawa.

Pour en savoir plus sur les avantages d’une carrière au sein de l’ACEI, veuillez consulter la page http://cira.ca/carrieres/. Pour poser votre candidature à ce poste, veuillez envoyer votre curriculum vitae en toute confidentialité à hr@cira.ca.

Job Posting: Media Relations Manager, Canadian Internet Registration Authority (CIRA)

Who we are:

The Canadian Internet Registration Authority (CIRA) is a leading organization at the heart of Canada’s Internet. We shape our country’s Internet infrastructure, employ cutting edge technologies, and push the bounds of possibility. CIRA manages Canada’s .CA domain name registry, develops and implements policies that support Canada’s Internet community and is a prominent voice on issues of national and international importance relating to Internet governance.

With over two million .CA domain names registered and growing, CIRA has experienced significant growth over the last few years and is currently seeking a Media Relations Manager to help build CIRA’s profile and brand.

Employees enjoy a fast but tempered pace of work, cutting-edge projects, training and career development opportunities, and a stable, secure work environment. Our seasoned team of Marcom managers and specialists come to work each day with drive, focus, and a sense of humour.

Who you are:

You are passionate about innovative ways to communicate the latest technology and trends. You can hold your own yet you know how to be a true team player. You are dynamic, flexible, and enjoy a challenge. The notion of building trusted Canadian values online energizes you.

What you’ll do:

You will develop and execute effective media relations strategies, including preparing articles, media kits, news releases, and other content for both corporate and product level activities. You will collaborate internally to ensure flawless and coordinated execution around communication plans involving the organization, its products and thought leadership initiatives while developing strong relationships with media and internal stakeholders to drive local, national and IT news coverage.

What you bring:

  • A minimum of five to 10 years’ experience in a journalism or communications role working with both traditional and social media.
  • Completion of a college diploma or university degree in journalism, communications, public relations or a related discipline.
  • Established relationships with Canadian journalists (particularly among mainstream media and IT publications).
  • Demonstrated talent for clear, persuasive written and oral communication.
  • Ability to quickly synthesize information from multiple sources into clear, persuasive communications.
  • Experience in strategic communications planning and implementation.
  • Experience in Internet or high technology industries will be considered an asset.
  • Proficiency in English is essential; proficiency in both English and French is preferred.

CIRA offers a fast-paced, challenging work environment in a dynamic, growing organization full of talented team players. CIRA provides competitive salary, generous benefits, and a location in the heart of downtown Ottawa.

To learn more about the advantages of a career with CIRA please visit http://cira.ca/careers/. To apply for this role, please submit your resume in confidence to hr@cira.ca.

Congratulations Kayla Isabelle!

Congratulations to Kayla Isabelle from Carleton University, winner of the first annual CPRS Ottawa Gatineau Student Award!

Kayla has demonstrated commitment to public relations through her strong support of the CPRS student program. She has done this while balancing her double major course load, five executive student roles, and part time work. She has helped plan student events, generated social media content, helped with registrations at virtually every CPRS student event over the last two years and attended professional development events. She was an invaluable volunteer at the national CPRS conference hosted by the Ottawa Gatineau Chapter in 2013. In addition to her enthusiastic volunteer efforts, Kayla is a skilled writer. As one of the members of the judging panel indicated, “Kayla’s writing demonstrated great energy and enthusiasm. She seems to be a very strong communicator and a future leader in the profession.”

Kayla will receive her $500 cheque and a certificate at the end-of-season closer following the June 11 AGM. Please join us there to congratulate her on this achievement.

How do we satisfy our members’ diverse needs?

The members of CPRS Ottawa-Gatineau work in nine specialized public relations practice areas, representing a diverse set of professional development needs. Our professional and student members also have a broad range of PR work experience, from none to more than 30 years’, making our members’ social needs variable, too.

You might think that these diverse needs would make member event planning nearly impossible, yet CPRS Ottawa-Gatineau members consistently recognize the excellence of our PD and social events. To understand how this outcome is possible, you’ll need to know three things.

First, you’d be hard-pressed to find a harder-working group of professional association volunteers who are motivated to deliver excellence.

Second, our members are among the most engaged in the country which means that they’ll attend programs of interest and, just as important, will provide the input and feedback that’s needed to generate a continuous flow of programs that they want.

Last not least, we believe in variety and the need to explore the leading edge of practice in order to support continuous learning, i.e.:

April 3, PR Road Trip to the National Arts Centre
March 27, PR Road Trip to Bruyère Continuing Care
March 18, Behind the PR Scenes: An evening with Mayor Jim Watson
February 5, 2014 Re-Boot Camp for Communicators
January 27, PR in the Pub

December 16, Student Member Volunteer Orientation
December 4, CPRS & IABC Holiday Social
November 1, CPRS Accreditation Webinar
November 13, Balancing the Needs of Your Organization with the Needs of Your Stakeholders
October 15, Student Program Kick-off
October 9, Communicating Effectively & Ethically During a Crisis: Lessons from Syria & Beyond
September 11, Season Opener
June 9-11, CPRS National Conference

Stay tuned to this space for information about our upcoming member events. Please also share a comment or drop a line to info@cprsottawa.com with your event suggestions.