Algonquin College Public Relations student, Christina Stefanski, provided the following summary of this Professional Development session:

On Wednesday, Oct. 24, 2007 members and friends of the CPRS Ottawa/Gatineau gathered to hear Delta Media’s Bernard Gauthier speak about the new realities of communication.   

Le 24 octobre dernier, la SCRP a accueilli Bernard Gauthier pour l’écouter parler des nouvelles réalités en communications et comment mieux rejoindre nos publics cibles.

Mr. Gauthier’s presentation was captivating as he delivered the information using colourful analogies and a great PowerPoint presentation. He directed us to reflect on how we transmit information to our audiences and offered suggestions on how to deliver messages more effectively. For example, he advised us to target opinion leaders to help relay key messages to specific target groups.

Mr. Gauthier’s concepts and advice were well-received. I and my fellow Algonquin students were encouraged that he reinforced what we are learning in our PR program.

Thank you to CPRS for organizing such a great professional development event and thank you to all of the CPRS sponsors: CNW Group, News Canada, Delta Media, Dyade, Duocom, Adams Jetté, Corporate Printers and Centre for Excellence in Communications.

Merci beaucoup à la SCRP et à tous ses commanditaires!