Online Measurement and Strategies for New and Social Media

When:  October 6 from 6:00 p.m to 8:30 p.m.

Where: Marriott Hotel, 100 Kent Street

Cost:      $20 for CPRS members*

CPRS Ottawa/Gatineau, News Canada and the Media Relations Rating Points System are partnering to present an evening series on measuring online public relations activities. This series has been designed to provide communications professionals with the tools and knowledge needed to engage their organization in new and social media. The series features two of Canada’s leading online strategy and measurement organizations.

At this speakers series, you will learn:

Social Media Planning

•             How to prepare your organization for social media.

•             How to develop an effective social media strategy.

•             How to measure the effectiveness of your social media strategy.

Online measurement trends

•             Learn how online measurement is performed.

•             Learn the difference between comScore, Google Analytics, BuzzLogic, Alexa etc.

•             Learn why online measurement for Public Relations and Advertising should be the same.

Learn more about the speakers and secure your spot at: http://www.mrpdata.com/event.aspx?event=/ottawa

* Important note: Please indicate if you are a CPRS member when registering for the event.