Air Award

Excellence in External Communications Programs: demonstrating lofty ideals, ability to shift and change as required by your audience, flexibility, ingenuity, thinking on your feet.

This award honours excellence in public relations programs geared to improve relationships with the community, influence public attitude and behaviour, to generate greater public understanding of the organization, and/or increase corporate or organizational identity with various audiences. One award will be presented in this category, which can include entries from these areas.

Communications Management

A communication program that demonstrates the full range of public relations practitioner’s skills and draws on multiple areas of public relations practice (i.e. media relations, employee relations, branding, crisis management, communication audits, corporate communications, etc.) to enhance or determine the effectiveness of an organization’s strategic direction.

Community Relations

Community programs (i.e. philanthropy, volunteerism, partnerships, etc.) that enable an organization to build and maintain positive and sustainable relationships with key individuals, groups or organizations within its communities.

Government Relations

Programs targeted at government bodies and government agencies or programs that recognize the effective use of public affairs to change/enlist public opinion in order to influence government policy and/or regulations.

Advocacy and Social Issues

Advocacy-based communication programs targeted to multiple audiences that focus on sustainable development and economic, social and environmental issues. May include programs where the primary objective is to address and enhance the long-term well-being of specific communities. Entries may include economic revitalization projects and cause-related issues in cultural preservation, education, literacy, health, poverty reduction, employment and the environment.