Earth Award

Excellence in Internal Communications (foundations of good PR practices – best practice guidelines

Using the foundations of good communications to build the foundation of your business. This single award honours excellence in public relations programs targeted to publics allied with the organization such as employees, members, volunteers and franchisees.

Programs should be geared to improve employee-management relations increase employee understanding/buy in to the organization’s strategic direction and their role in contributing; increase employee and/or management morale, motivation, organization awareness; or explain new policies or plans.

Special Events

A public relations program for openings, anniversaries and other ceremonies commemorating a one-time event or series of special events or occasions.

Print Projects

Printed material developed for target audiences, i.e. newsletters, annual reports, newspaper insert, brochures, handbooks, promotional campaigns, posters, programs, or displays.

Issues/Crisis Management

Communication programs that demonstrate both preventative action and proactive planning in dealing with an extraordinary event, or addressing trends, issues and/or stakeholder attitudes that have a significant impact on an organization.

Media Relations

The program should exhibit improvement of an organization’s media profile measured against desired objectives, or the adept management of issues involving media coverage, or the development of a successful media relations campaign.

Writing

This category encompasses original material written for a communications project including: personality profiles, speeches, recurring features or columns, other features such as magazine articles, editorials, advertorials, news articles or news releases. The award will be judged based on the quality of writing as well as creativity and strategic alignment with their organization’s business goals.