Water Award

Excellence in Communications Innovation: changing with advances in technology, the profession, requirements of audience, world-wide audiences.

This award recognizes excellence in innovative, leading-edge public relations programs which purposely embrace the use of new technologies geared to improve relationships with the community, influence public attitude and behaviour, to generate greater public understanding of the organization, and/or increase corporate or organizational identity with various audiences. One award will be presented in this category which can include entries from these areas.

Social Media

Web-based journals or blogs that communicate either a corporate, public or industry position. The summary should include a rationale for blogging, targeted audiences and statistics or other means of quantifiable measurement that meet stated objectives. Screen downloads of the blog being entered as well as the URL must be submitted as part of the entry.

Audio-Visual Projects

Multimedia, video, video news releases, audio only, CD ROMs, or computer generated slide presentations developed for internal or external target audiences.