Manager – Marketing & Member Services – Hotel Association of Canada

Reports to: President

Posting Date: March 15, 2010

Location: Ottawa, ON

Travel: Minimal

Job Type: 13-month term position (maternity leave)

Salary: $60,000

Start Date: May 18, 2010 (minimal flexibility on start date as it includes 2 -3 weeks one-on-one training with mat leave employee)

COMPANY INFORMATION:

The Hotel Association of Canada (HAC) is a professional industry association representing the lodging industry in Canada. Its membership encompasses the provincial and territorial hotel associations, the corporate hotel chains, independent hotels, motels and resorts and the many suppliers and educators to the hotel industry. HAC’s objective is to assist both its national and international members as they endeavour to enhance their competitiveness and achieve their bottom line.

JOB DESCRIPTION:

The HAC office boasts a total staff of four (4) and therefore the successful candidate will demonstrate a broad skill set and be comfortable working independently. The Manager – Marketing & Member Services provides support to the association’s various memberships and marketing initiatives as well as managing its programs. The majority of the successful candidate’s time will be dedicated to overseeing the management of the association’s Green Key Eco-Rating Program, an environmental rating program for hotels. This fast-growing program will command 75 – 80% of  your time and demands that you learn quickly, demonstrate the ability to deal confidently and professionally with multiple stakeholders, partners and members, are comfortable providing direction to contractors and have a knack for being resourceful.

Overall Responsibilities:

* Program & Membership Management – provide superior and professional level of customer service, trouble-shooting, resource development and implementation to all levels of members/stakeholders via phone, email and written communication;

* Working with Business Development Director, develop advertising, marketing collateral and targeted messaging to support association initiatives, activities and program awareness on a limited budget;

* Working with contracted publisher on the quarterly publication Roomers, determine timely Feature topics, collect and provide content for main Departments, assist with leads for articles/advertising, and coordinate distribution of some print copies and e-version;

* Working with the contracted webmaster, coordinate, develop and ensure content for all association websites is up-to-date and relevant;

* Perform, with the assistance of the Admin Coordinator, a high volume of database modifications to member records and main hotel database. At time of term start date a new CRM tool will be in the process of being implemented  requiring superior attention to detail;

* The Hall of Fame Awards of Excellence program – promotion, nominee recruiting, coordinating judging panel,  correspondence with nominees/winners;

* Support to contracted event management company with respect to annual Conference, Trade Show, Awards Gala (script writing, award winner coordination, photography, etc.);

* Provide accurate monthly member billing lists to the bookkeeper; answer member billing questions;

* Attend Board of Directors’ meetings to provide support to the President as a member of the management team.

* Writing, editing and producing various communications for association and program members including news releases, electronic mailings, etc.

Green Key Program Responsibilities:

* Priority will be to immediately familiarize themselves with the comprehensive specifics of this program in order  to avoid any lapse in customer service and delay to program-related projects;

* Provide member support with respect to audit-related questions, inspections, billing, resources, etc.;

* Perform, with the assistance of the Admin Coordinator, a high volume of database modifications to Green Key member records ensuring they are current and correct at all times;

* Provide Green Key member updates to the program’s listing affiliates on a regular basis;

* Provide accurate monthly program member billing lists to the bookkeeper;

* Work closely with, and monitor, Green Key’s marketing and inspection partner in the United States to ensure they adhere to contract specifics and brand standards;

* Manage the network of inspectors conducting on-site verification audits of rated program members;

* Post-inspection follow-up with members including determining if the member’s rating has changed, the appropriate action to take and handling member questions/complaints with respect to inspections;

* Work closely with webmaster to continue the development of both the program website and ongoing projects related to development and automation of certain Admin and Inspection tasks;

* Represent the association and the program on various industry-related ‘green’ committees.

KNOWLEDGE & SKILLS REQUIRED:

* Exceptional communication (oral and written) and public relations skills;

* Highly detail-oriented, ensuring flawless accuracy in all internal and external communications as well as in database management;

* Highly organized demonstrating an ability to evaluate, manage and execute multiple priorities;

* Creative self-starter requiring little supervision;

* Experience working with/managing third parties and vendors;

* Successful in delivering quality work on time and on budget;

* Comfortable dealing with executive level contacts;

* Comfortable providing direction/feedback to admin and management.

Must Have Strong Working Knowledge Of:

* Microsoft Office Applications: Word, Excel, PowerPoint, Outlook, Publisher

* Adobe Acrobat, Adobe Photoshop, Quark Xpress

* Constant Contact/MailChimp

* Ability to speak and/or write in French is an asset

Additionally The Candidate:

* Displays a professional manner and positive attitude

* Is motivated by the challenge of learning on the fly

* Has strong team oriented collaborative capabilities but is also comfortable working independently

EDUCATION / EXPERIENCE:

* An undergraduate university degree or college diploma in Communications, Public Relations, Journalism or a related field

* Five years’ experience in a communications environment, and a broad understanding of and/or experience in non-profit, member-based organizations.

APPLICATION PROCESS:

Interested candidates should submit their resumes with a cover letter describing how they meet the position requirements. The names of three (3) professional references should be included.

All applications must be received by March 31, 2010 @ 5 p.m. EST. via email or fax to: Andrea Myers, Director – Marketing & Member Services . Hotel Association of Canada: myers@hotelassociation.ca Fax: (613) 237-8928

No phone calls please. Only those applicants selected for an interview will be contacted.

Information on the Hotel Association of Canada and its Programs may be found at:

www.hotelassociation.ca , www.greenkeyglobal.com, www.access-canada.ca