Program

Master of Ceremonies: Nicole Beauchamp

Time Event Speaker Topic Organization
7:30 Registration, Networking and Continental Breakfast
8:30   Keelan Green, Vice-President Welcome from the President elect of CPRS Ottawa/Gatineau Thornley Fallis & 76design
8:45 Keynote Pam Aung Thin, National Director, Public Affairs & Government Relations The Haiti crisis and the communications perspective to this challenge Canadian Red Cross
9:45 Plenary Dave Fleet, Account Director Inside 2010 Social Media Marketing EcosystemThe communications environment is constantly evolving. That rate of change has increased dramatically over the last ten years as online tools have become a central part of the communications landscape.These new tools mean more than just new tactics for communications professionals – they require a shift in the way we think about and plan communications. In this session, Dave Fleet will take a step-by-step look at the modern communications ecosystem and demonstrate why it is critical that communications strategies evolve to incorporate all aspects of this new system. Thornley Fallis & 76design
10:30 Break
10:45 Plenary Daniel Tisch, APR, President Advocacy and Public Sector communications: principles and best practicesDaniel Tisch APR, President of Argyle Communications and a longtime public relations counsel to governments, corporations and non-profit organizations with public policy interests, will address the unique challenges and opportunities facing communicators working with the public sector – or seeking to advocate on issues of public concern. Argyle Communications
11:30 Plenary David C. Kardish, APR, President Boosting Employee Engagement During Tough TimesDesigning and delivering a comprehensive and consistent internal communications program intended to build and sustain employee engagement remains a challenge for many organizations working in the public, private and voluntary sectors. And, this challenge becomes even more difficult during tough times when it is critically important for organizations to sustain employee loyalty and foster employee engagement.During his presentation, David Kardish will outline a series of tried and tested techniques designed to deliver internal communications that build employee loyalty and engagement. Participants will discuss different tools that will assist communications practitioners in their internal communications and employee engagement efforts. Centre for Excellence in Communications
12:15 Lunch
1:00 Keynote Dr. Terry Flynn, APR, FCPRS, Assistant Professor, Communications Management Paradox of our Profession: Valuable but not ValuedOrganizational leaders intuitively see public relations as a valuable and necessary corporate competency. But when it comes to comparing the value of public relations in comparison to other organizational functions, leaders have a difficult time in putting a “value” on our contribution. Dr. Flynn will share his research and insights on how we, as a profession, can begin to measure and communicate our contribution to the strategic goals and objectives of the organization. President of CPRS and DeGroote School of Business, McMaster University
2:00 Plenary Ron Guirguis, SVP, Senior Partner & Managing Director Public Affairs Canada Helping organizations take their public affairs activities from Good to Great Fleishman-Hillard
2:45 Break
3:00 Plenary Joanne John, Director General, Communications and Marketing Avoiding the pitfalls and prepare your organization for a potential communications crisis
Joanne John’s presentation is based on her varied experience in communications managing issues related to airline and bank mergers, mad cow, post-911 intelligence and even baby food wars.		 Natural Resources Canada, Government of Canada
3:45 Closing Keelan Green, Vice-President President elect of CPRS Ottawa/Gatineau Thornley Fallis & 76design
4:00   End of the conference